Continuing to research and develop the best sport nutrition products.
Lucozade new product development is driven by scientific research and constant dialogue with elite athletes to understand the demands of sport at the highest level. With our extensive knowledge gathered over 30 years of sports nutrition research, we work in partnership with leading universities worldwide, coaches, nutritionists and sports professionals in the development and testing of new products.
In 2007, Lucozade Sport launched the UK's first caffeinated sports drink, Lucozade Sport with Caffeine Boost. In the development of this product we were able to trial it with top athletes such as Barclays Premier League players across a variety of clubs. What's more, in December 2007 we conducted an applied research study with Tottenham Hotspur players to better understand the effects of Caffeine on performance.
In the next few years we will continue to work collaboratively with the elite of UK sport to ensure our products evolve to meet the ever demanding needs of those serious about their sport.
High Performance Panel
The High Performance Panel (HPP) is also integral to this NPD process. Whether it be the composition and taste of our latest powder product, the packaging on our latest carbo gel or planning for the next range of products within our innovation pipeline, we recognise the need to put the sport participants who use our products at the heart of what we do.
As such, The High Performance Panel was launched in 2005 to gain key insights and opinions from an exclusive panel of serious and elite sports people from across a range of sports. Ultimately, the feedback received from this panel is integral to our product development and has the potential to shape the future of our sports nutrition products, the LSSA and the Lucozade Sport brand.