Supporting the Reds
Lucozade Sport has enjoyed an extremely close relationship with Liverpool FC, its staff and its players since the Premier League began in 1992. We have strong ties with former Anfield stars - both John Barnes and Michael Owen are past Lucozade Sport ambassadors, and we currently have a unique relationship with club captain and Kop legend Steven Gerrard.
Preparation and recovery at Melwood
From season to season we remain committed to supporting those who work tirelessly at Melwood Training Ground to improve the team's performances. The back room team there are heavily involved with the player's daily hydration and nutrition strategies and we consult with them around our products and how they can benefit the squad. As we continue to expand the Lucozade Sport range, we will also deal closely with the back room team in the development of new products such as Caffeine Boost which launched in 2007.
Lucozade Sport Nutrition
Whether they are superstitious or not, every Liverpool player will have a different routine before kick-off. But in terms of their food intake in the build up to games, the squad will be advised to take on board a carbohydrate meal and then to supplement this with a 500ml bottle of Lucozade Sport. The Orange and Tropical flavours are the most popular within the ranks and these will regularly be used before and during training sessions as well.
Recovery is also one of the key areas for the back room team now, particularly given how physically challenging the Barclays Premier League season has become. They will encourage all players to take on board a recovery drink mix at the final whistle and then do everything they can to keep the stars off the treatment tables. With the UEFA Champions League fixtures adding to an already hectic calendar, players may find that they only have two days to recover before the next match and so every little bit they can do to speed up the recovery process will help to keep them in good shape.