Energy Orange

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Tuesday, 12th March 2013

At the start of this year we reduced the amount of sugar in Lucozade Energy Orange by 9%.

Lucozade Energy uses glucose to provide energy for the brain and body, however as a responsible brand, we wanted to explore ways we could provide our consumers with a strong energy benefit with less sugar and fewer calories. This was part of our continued commitment to encourage people to eat and drink fewer calories.

Our research showed we could achieve this without impacting the overall appeal of the drink and we tested this product with our consumers throughout 2012. The vast majority of consumers loved the new Lucozade Energy Orange.

We understand the issues which you have raised, and are now reviewing our research as a matter of urgency. We are committed to providing you with the product we all love whilst delivering a reduction in sugar.

We will keep you up-to-date via the Lucozade Energy Facebook page and other social media when we have news to share.

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